Created integrated email and paid search channel launch for SaaS company, including web page, emails, infographic, ebook, landing page, Google Ads.

Software platform with success in the education space wanted to expand to the enterprise workplace.

More than 4 dozen leads generated, projected ROI X 20 based on average deal size and cost per lead.

Emails

eBook: HR Tech Tools that Simplify Health and Safety Management

Infographic: HR Priorities in Today’s Workplace

Web Page: Health, Safety and Risk Management Software

Google Ads

Strategize video content, supervise scripting, creative supervision of video design and editing.

• Hire – Product Video
• Manage – Product Video
• Grow – Product Video

Created overall strategy, site maps and wireframes for Kokomo24/7 and mPACT2WO. Lead team of creatives and developers from concept to launch.

• https://kokomo247.com/
  Overall upgrade of B2B website incorporating updated branding, customer journey, personas and SEO strategy
• https://mpact2wo
  Quick launch for an innovation start-up focused on converting complex messaging to content that can be quickly consumed by targeted audience

Pillar pages

• The Complete Employee Onboarding Guide
• Construction HR Software Solutions

Strategize and manage content creation and design for Arcoro and ExakTime short-form assets. Partner with demand gen team to create content that supports lead generation and conversion. Partner with sales to create content that moves prospects through the sales funnel. Manage copywriters, designers, write copy, copy editing, creative supervision.

Infographics

• Labor shortage woes? Here are 5 ways to attract top talent.
• Today’s Construction Workforce Challenges
• Onboarding is a Process: Not a Point in Time
• 5 Ways to Get More Out of an LMS

Checklists

• 3 Ways to Cut Labor Costs
• Why HR Needs Legal Counsel
• Change Management Process Checklist

Strategize and manage content creation and design for Arcoro and ExakTime long-form assets. Partner with demand gen team to create content that supports lead generation and coversion. Partner with sales to create content that moves prospects through the sales funnel. Manage copywriters, designers, write copy, copy editing, creative supervision.

Ebooks:

• Nail Better Worksite Safety with Enhanced Training
• Don’t Lose Out on Top Talent – Top 5 Recruiting Mistakes
• Gaining That Competitive Edge: 3 Things Construction Companies Need to Know About HR Tech and Organizational Agility

Guides

• How to Implement an Attractive Benefits Program
• Simplifying Safety and Compliance Training: Using a Learning Management System to Minimize Risk
• Most Common Pay Periods Explained

Using SEO insights and analytics that track site visits, engagement and customer behavior, I create content and design a user experience that attracts, engages and converts.

With SEO strategy, captured a 200% increase in organic site visits within 1 year.

Responsible for SEO content strategy, management of copywriters and copy editing for Arcoro and ExakTime, an Arcoro product blogs.

• https://arcoro.com/blog/
• https://www.exaktime.com/blog/

UX update to the Arcoro blog to increase engagement and create lead conversions.

• Social sharing buttons prominent
• Bold Call to Action
• Related Posts
• Invitation to Subscribe

Blogs I have also written in current a previous roles:

• https://arcoro.com/blog/construction-hr-departments-need-legal-counsel/
• https://arcoro.com/blog/attracting-gen-z-workers-to-construction-careers/
• https://arcoro.com/blog/employee-benefits-recruit-retain-the/
• https://www.exaktime.com/blog/3-reasons-to-start-your-exaktime-free-trial-today/
• https://www.exaktime.com/blog/exaktime-vs-quickbooks-time-get-the-time-tracking-app-thats-right-for-your-business/
• https://americanadventureinsurance.com/need-rv-insurance/
• https://www.connect5star.com/5star-blog/bad-reviews