Results-Driven Marketing Strategist, Expert in Content Strategy, and Inspirational Team Leader Achieving Success Through Collaboration and Innovation

Brand Builder | Content Architect | B2B and B2C Digital Marketing Leader

Accomplished integrated marketing strategist with 25+ years of success increasing demand generation and brand engagement while reducing the cost of acquisition across highly diversified business sectors. Modernize and continuously evolve branding and marketing content strategies, utilizing differentiated marketing approaches across geographies and industries. Engage internal and external stakeholders in marketing vision and initiatives. Successfully build and lead teams of marketing specialists and vendors to achieve ambitious long- and short-term objectives.

Experienced Content Architect with a proven track record in developing and implementing comprehensive content strategies to drive engagement, enhance brand visibility, and achieve business objectives. Skilled in analyzing audience insights, conducting market research, and crafting compelling narratives across various platforms to effectively communicate brand messaging.

Employ an analytical approach to design and assess effectiveness and measurable ROI of marketing programs. Keen eye toward market trends and ever-changing industry landscapes. Apply entrepreneurial spirit to build and execute sophisticated multi-channel demand generation strategies and lead nurture and conversion strategies that deliver growth across multiple product lines. 

Key strengths: Marketing Strategy ● Content Strategy ● Lead Generation ● Project Management ● Campaign Management ● GTM Campaigns ● Customer Acquisition & Retention ● Marketing Automation ● Market Research ● Nurture Campaigns ● Lead Generation ● Sales Enablement ● KPIs  Data Analytics ● Budget Management ● Hiring & Supervision ● Training & Development ● Tech Stack ● CRM & CMS ● Inbound Marketing ● Marketing Automation ● SEO ● Social Media Strategy ● Press Releases ● Email Marketing ● Blog Posts ● Vendor Management ● Product Launches ● HubSpot ● Salesforce

RECENT WORK

Created copy using AI tools and supervised design of guide for client education and agency marketing campaign: What Is Intent Data?

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